Ideal Funders, LLC

Step 3: Fusing Both Offers into One Double-Impact Fundraising Offer™

As a nonprofit founder, you’ve crafted a Value Offer (Step 1) to generate earned revenue and an Impact Offer (Step 2) to drive targeted donations. Now, Step 3 combines these into a Double-Impact Fundraising Offer™, a powerful, irresistible package that delivers personal value to the buyer/donor while amplifying your mission’s impact. This step teaches you how to merge both offers into a cohesive “buy-one-give-one” model, presented in two flexible ways to suit different audiences. By the end, you’ll have a unified offer that multiplies value, attracts partnerships, and funds your mission faster, all ready to launch in days.

The Magic of Combination

The Double-Impact Fundraising Offer™ merges your Value Offer (a paid product/service like a course or guide) with your Impact Offer (a donation-driven transformation like funding therapy). This creates a “buy-one-give-one” model, inspired by models like TOMS, where every purchase directly fuels a mission outcome. For example, “Buy a $50 STEM guide, and you empower one child with a backpack of school supplies.” This approach is irresistible because it:

Delivers Personal Value: Buyers get a tangible benefit (e.g., a skill-building course).
Amplifies Mission Impact: Their purchase funds a clear transformation (e.g., a child’s education).
Reduces the “Ask” Feel: Donors feel like they’re investing, not just giving.
Attracts Diverse Audiences: Appeals to individuals, corporations, and partners seeking both value and impact.

You can present this in two ways:

Lead with Value Offer: “For every Value Offer you buy, an Impact Offer is funded.” E.g., “Buy a $99 stress-management course, and you provide free therapy for one person.”
Lead with Impact Offer: “For every Impact Offer donation, you get Value Offers.” E.g., “Donate $100 to give a student a backpack, and two parents receive STEM career guides.”

This flexibility lets you tailor pitches to donor motivations (personal gain or altruistic impact), making the offer feel like a win-win.

Fusion Strategies

To create a compelling Double-Impact Fundraising Offer™, use these strategies:

Direct Tie: Ensure the Value Offer naturally funds the Impact Offer. For example, sales from a $50 literacy guide directly cover the $50 cost of school supplies for 10 kids, creating a clear link.
Targeted to Donor: Align the Value Offer with the donor’s needs or circle. For individuals, offer personal growth (e.g., a parenting guide). For corporate donors, provide employee benefits (e.g., wellness workshops) while funding community impact (e.g., therapy sessions).
Scalable Impact: Design offers that work for small and large donors. A $50 individual gift might fund one backpack, while a $10,000 corporate donation funds 100 backpacks plus guides for 1,000 parents.
Story-Driven Connection: Weave a narrative that ties both offers to your mission, making the donor the hero. E.g., “Your $100 transforms a student’s future and equips parents to support them.”

Avoid mismatched offers (e.g., a fitness course funding unrelated food aid) to maintain authenticity.

Examples

Education Nonprofit:

Individual: “For every $50 STEM career guide you buy, you empower one child with a backpack of school supplies.”
Corporate: “Donate $10,000 to provide 100 kids with backpacks, and 1,000 company parents get STEM guides for their teens.”

Mental Health Nonprofit:

Individual: “Buy a $99 stress-management course, and you fund a wellness kit for someone in need.”
Corporate: “Donate $5,000 to provide 50 therapy sessions, and 500 employees get access to a virtual mindfulness workshop.”

Addiction Recovery Nonprofit:

Individual: “Purchase a $50 sobriety toolkit, and you sponsor one month of support group access for someone in recovery.”
Corporate: “Invest $1 million to empower 10,000 people with therapy, and 100,000 employees receive digital recovery resources.”

Environmental Nonprofit:

Individual: “Buy a $25 zero-waste guide, and you plant 50 trees in deforested areas.”
Corporate: “Donate $25,000 to plant 10,000 trees, and 5,000 staff get sustainable living toolkits.”

These examples show how to scale offers and appeal to both personal and corporate donors while keeping the mission central.

Benefits of the Double-Impact Fundraising Offer™

Multiplies Perceived Value: Donors get a product/service and create impact, doubling the incentive to act.
Attracts Partnerships: Corporations love employee benefits paired with social good, opening doors to larger gifts.
Reduces Fundraising Fatigue: Feels like a transaction, not a plea, making donors more likely to engage repeatedly.
Builds Momentum: Early sales/donations create stories (e.g., “100 kids helped!”) that fuel further giving.
Mission Amplification: Every transaction directly funds programs while spreading awareness through Value Offer content.

This approach makes your nonprofit stand out as innovative and donor-centric.

Building Process

Here’s how to fuse your Value and Impact Offers into one irresistible package, with the “why” explained for each step to ensure clarity and practicality. The AI prompts are designed to build sequentially, using outputs from Steps 1 and 2 (Value and Impact Offers) to create a cohesive offer. Copy the output from one prompt into the next to maintain context.

Step 1: Align Offers Thematically

Why?
Thematic alignment ensures the Value and Impact Offers feel like a natural pair, enhancing authenticity and donor trust. For example, a literacy guide (Value) pairs seamlessly with school supplies (Impact) because both support education.

AI Prompt for Aligning Offers:
"You are an expert fundraiser helping nonprofit founders create a Double-Impact Fundraising Offer™ by combining their Value Offer (Step 1) and Impact Offer (Step 2). Based on:

Value Offer: [Paste the full output from Step 1’s Framework Prompt, e.g., ‘$50 STEM guide for parents, delivered as PDF, created in Canva.’]
Impact Offer: [Paste the full output from Step 2’s Framework Prompt, e.g., ‘$50 = School supplies for 10 kids, delivered via program partners.’]
Mission: [Insert mission, e.g., ‘Empower youth through education.’]
Programs: [Insert programs, e.g., ‘Tutoring, workshops.’]
Location: [Insert location, e.g., ‘Urban California.’]
Unique Values: [Insert unique values, e.g., ‘Culturally relevant resources.’]

Brainstorm 3–5 ways to fuse these into a Double-Impact Fundraising Offer™. For each:

Use the formula: ‘When you [buy/donate] $X, you get [Value Offer] and create [Impact Offer].’
Suggest two presentations: (1) Lead with Value Offer (buy Value, fund Impact); (2) Lead with Impact Offer (donate for Impact, get Value).
Target both individuals and corporates.
Ensure thematic alignment and mission connection.
Suggest price points ($25–$10,000) and fulfillment tools (e.g., Donorbox, Canva).
Estimate fundraising potential (e.g., 100 sales = $5,000 raised).

Output in a numbered list with clear headings: Offer Formula, Target Donors, Alignment, Fulfillment, Impact Potential."

Step 2: Craft a Unified Pitch

Why?
A unified pitch sells the combined offer as one story, making it easy for donors to understand and act. It balances personal value (what they get) with mission impact (what they give), using emotional and practical language to close the deal.

AI Prompt for Crafting the Pitch:
"Using the fused offer ideas from [Paste the full output from Step 3’s Aligning Offers Prompt as ‘Previous Output’], select the best Double-Impact Fundraising Offer™ based on feasibility, donor appeal, and mission alignment, and explain why.

Craft a unified pitch for both presentation styles:

1. Lead with Value Offer: ‘Buy [Value Offer], fund [Impact Offer].’

2. Lead with Impact Offer: ‘Donate for [Impact Offer], get [Value Offer].’

For each: Write a 150–200-word pitch with:Headline: Bold, benefit-driven (e.g., ‘Transform Lives and Learn with Your $50!’).

Story: Connect donor to beneficiary (e.g., a child’s struggle).
Value: What the donor gets (e.g., guide features).
Impact: What their gift achieves (e.g., supplies for kids).
CTA: Clear action (e.g., ‘Buy Now AND Support’ or ‘Donate Today and Provide’).
Target individuals and corporates.
Suggest delivery (e.g., PDF for Value, certificate for Impact).
Include tools (e.g., Gumroad for sales, Donorbox for donations).

Output in a structured format with headings: Selected Offer, Value-Led Pitch, Impact-Led Pitch, Delivery Plan."

Step 3: Handle Variations

Why?
Offering standalone and bundled options increases flexibility, catering to donors who want only the Value Offer, only the Impact Offer, or both. This ensures no one feels forced into a package while maximizing revenue potential.

AI Prompt for Handling Variations:
"Based on the unified pitch from [Paste the full output from Step 3’s Pitch Prompt as ‘Previous Output’], create a plan to offer the Double-Impact Fundraising Offer™ in three ways: (1) Value Offer standalone, (2) Impact Offer standalone, (3) Combined Offer.

For each:

Describe pricing (e.g., Value $50, Impact $50, Combined $75).
Explain how to present (e.g., separate buttons on a donation page).
Detail fulfillment (e.g., email for Value, thank-you report for Impact).
Suggest how to encourage the Combined Offer (e.g., discount or bonus).
Tie to mission and donor motivations (personal gain vs. altruism).

Include tools for setup (e.g., Givebutter for donations, Canva for assets). Make it practical for quick implementation. Output in a table format: Option, Price, Presentation, Fulfillment, Encouragement Strategy."

Step 4: Spell Out Benefits and Payoff

Why?
Highlighting benefits (for the donor) and payoff (for the beneficiary) makes the offer irresistible by showing dual transformation—personal growth for the buyer and mission impact for the community. This preps for marketing and sales.

AI Prompt for Benefits and Payoff:
"Using the fused offer and pitch from [Paste the full outputs from Step 3’s Pitch and Variations Prompts as ‘Previous Outputs’], articulate the benefits and payoff of the Double-Impact Fundraising Offer™.

For the Combined Offer:

List 5–7 benefits for the donor (e.g., ‘Gain skills to support your kids’ learning’).
Describe the emotional payoff (e.g., ‘Feel proud knowing you’ve changed a child’s life’).
Explain the ultimate transformation (e.g., ‘From buyer to community hero’).
Include benefits for standalone Value and Impact Offers.
Tie each to the mission with beneficiary stories.
Suggest marketing uses (e.g., bullet points for emails).

Use vivid, donor-focused ‘you’ language. Output in bullet points under headings: Combined Offer Benefits, Emotional Payoff, Ultimate Transformation, Standalone Benefits."

Step 5: Create a Project Management Plan

Why?
A 7-day plan turns the fused offer into reality, breaking tasks into manageable steps for busy founders. It ensures both Value and Impact components are ready, with tools for seamless delivery.

AI Prompt for Project Management Plan:
"Using the details from [Paste the full outputs from Step 3’s Pitch, Variations, and Benefits Prompts as ‘Previous Outputs’], create a 7-day project management plan to build and launch the Double-Impact Fundraising Offer™.

Break into daily tasks:

Day 1: Finalize offer formula and pricing.
Day 2–4: Create assets (e.g., Value Offer PDF, Impact Offer certificate).
Day 5: Test pitches with 5–10 contacts.
Day 6: Set up sales/donation platforms (e.g., Gumroad, Donorbox).
Day 7: Prep launch (e.g., email announcement).

Include: Time estimates (1–3 hours/day), tools (free like Canva, Google Sheets), milestones, and contingency for delays. Focus on an MVP for quick launch. Output as a daily schedule with checkboxes."

Step 6: Create a Sales Page

Why?
A dedicated sales/donation page converts interest into action by selling the dual payoff. It’s designed for easy setup on free platforms, emphasizing the story and benefits to drive immediate purchases/donations.

AI Prompt for Sales Page:
"Based on all prior details [Paste outputs from Step 3’s Pitch, Variations, Benefits, and Plan Prompts as ‘Previous Outputs’], write a complete sales page for the Double-Impact Fundraising Offer™.

Structure it like:

Headline: Hook with dual payoff (e.g., ‘Learn and Transform Lives for Just $75!’).
Story Section: Empathize with beneficiary need, tie to donor’s values.
Solution: Explain Value and Impact Offers as a package.
Benefits/Payoff: Bullet points from prior step.
Variations: Options for standalone or combined offers with CTAs.
FAQ: Address objections (e.g., ‘How is my donation used?’).
Transparency: Show fund allocation (e.g., 80% to Impact).

Keep it concise (800–1200 words), persuasive, and mission-aligned. Suggest hosting on free sites like Carrd or Givebutter. Output as formatted text ready to copy-paste."

Step 7: Promote and Sell Individually

Why?
Individual promotion leverages your existing network for quick sales/donations, using personal outreach to build momentum. It emphasizes storytelling to create urgency and trust.

AI Prompt for Promotion and Sales:
"Drawing from all prior details [Paste outputs from Step 3’s Pitch, Variations, Benefits, Plan, and Sales Page Prompts as ‘Previous Outputs’], provide a step-by-step guide to promote and sell the Double-Impact Fundraising Offer™ individually.

Include:

Audience Building: Use existing lists (email, social, partners).
Promotion Tactics: 5–7 ideas (e.g., email sequence, social posts)—with templates.
Sales Process: Handle inquiries, close deals (e.g., via DMs).
Tracking: Metrics (e.g., sales/donations via Google Sheets).
Scaling Tips: Expand after initial success.

Focus on free/organic methods for fast results. Make it actionable with timelines (e.g., Week 1: Email 50 contacts). Output in numbered steps."

The 6-Step Process Overview

Here’s how Step 3 fits into the broader 6-step framework, building on Steps 1 and 2 for a seamless process. Each step uses AI prompts, feeding outputs forward to avoid re-entering context:

Brainstorm Value Offer Ideas: Created a sellable product/service (Step 1).
Brainstorm Impact Offer Ideas: Crafted a donation-based transformation (Step 2).
Fuse into Double-Impact Offer: Combine both into one irresistible package (today!).
Spell Out Benefits and Payoff: Highlight dual transformation for marketing.
Create a Project Management Plan: Build and launch in 7 days.
Promote and Sell: Drive individual sales/donations for quick wins.

This ensures your offer is donor-centric, practical, and ready to scale.

Action Items

To implement this step:

Fusion Worksheet: Create a Google Doc table with columns: Value Offer, Impact Offer, Combined Formula,
Target Donors, Price. Fill in 3–5 options from the first prompt.
Sample Pitch Scripts: Write two versions (Value-led and Impact-led) for each offer, e.g., “Buy a $50 guide, fund a backpack” and “Donate $50 for a backpack, get a guide.”
Next Steps: Run the prompts sequentially, build per the 7-day plan, test with 5–10 contacts.
Tools Roundup: Canva (graphics), Gumroad (Value Offer sales), Donorbox/Givebutter (donations), Google Sheets (tracking), Mailchimp (emails).

This Double-Impact Fundraising Offer™ will diversify your revenue and amplify your mission. Move to the next step once launched!

COMMENCE STEP 4