Ideal Funders, LLC

Step 4: Launch Your Fundraising Campaign

You’ve done the groundwork:
✅ Step 1: Identified your ideal funders
✅ Step 2: Built your fundraising plan & offers
✅ Step 3: Recruited and equipped your fundraising team
Now it’s time to bring it all together and launch your fundraising campaign.

Why Launching Matters

A fundraising system is only as good as its execution.
This is where you stop planning and start raising money.

Too many nonprofits get stuck tweaking their plans or waiting for the “perfect time.” But the truth is, your mission doesn’t have time to wait — and neither do the people who need you.

Launching means activating your team, following your process, and leading with confidence.

How to Launch Your Campaign

Hold an Onboarding Meeting

  • Gather your team and board members.
  • Walk them through the fundraising plan of care (from Step 2).
  • Assign roles, set expectations, and make sure everyone understands the timeline.

Execute the Four-Step Engagement Process

  • Get Them to Know You → Introduce your nonprofit and mission.
  • Get Them to Like You → Build positive relationships and align with their goals.
  • Get Them to Trust You → Show credibility, impact, and results.
  • Make the Ask → Ask for support with confidence and clarity.
    Follow Up with Non-Donors

Most people won’t give the first time.

  • Have a clear follow-up process (emails, calls, updates) to stay on their radar.
  • Steward Your Donors
  • Treat every donor like a partner, not a transaction.

Involve your board in stewardship:

  • Assign donors to board members each month.
  • Have them send handwritten notes, make thank-you calls, or check in personally.
  • Provide scripts and processes so it’s easy for them to follow through.

Track and Hold Everyone Accountable

  • Check in weekly with your fundraising team.
  • Review goals, progress, and next steps.
  • Hold board members accountable for their commitments too.
Written Explanation

Automating Your Campaign

Don’t try to do everything manually. Technology can help you:

  • Send emails automatically
  • Schedule follow-up calls
  • Deliver automatic thank-you messages
  • Track donor activity and responses
    Automation ensures that your campaign keeps running, even when you’re not in the room.

Action Items

  • Schedule your team onboarding meeting.
  • Walk through the plan of care together.
  • Launch your campaign using the four-step engagement process.
  • Assign stewardship tasks to your board.
  • Automate what you can so your system runs smoothly.

Need Support?

If you have questions as you launch, email me directly.

👉 And if you want my help to set up and execute your fundraising system in just ONE DAY, join me in the One Day Fundraising Challenge.

Together, we’ll:

  • Build your entire system in one focused day
  • Create your execution materials
    Launch your campaign immediately
  • And start raising money right away
    Spaces are limited, so if you’re ready to stop waiting and start raising, let’s do it together.
Schedule A One-On-One Fundraising Challenge

This is the final step of the four-part process. You now have everything you need to launch, sustain, and scale your fundraising system.

Your mission is too important to stay underfunded. Let’s get you fully funded.