Creating a Value Offer and an Irresistible Impact Offer: Your Nonprofit’s Path to Game-Changing Fundraising

If you are passionate about your mission and are struggling to raise money, please read to the very end.

This article will transform the way you approach fundraising and determine the financial sustainability of your organization.

The fundraising landscape has changed.

The old-school “please donate” approach is broken. People are bombarded with causes day in and day out. Because of this, emotional appeals alone don’t stand out anymore.

This is why you find yourself begging, over-explaining, and trying to convince donors to give. You write grants, send out emails, and chase donors, but all you get is silence or outright rejection, and that’s if you ever get a response.

The truth is, the world has changed. People are now more conscious and intentional than they’ve ever been. They now ask, What is in it for me? So if you are still asking with your hands out, hoping someone feels generous, you are still operating by the old playbook.

According to a recent report from the Fundraising Effectiveness Project (FEP), the number of donors decreased by 1.3% year-over-year.

The important question to answer now is: what works? How can a seemingly unknown nonprofit, or a nonprofit just starting out, raise money in this present time without feeling like you are begging for donations, over-explaining, or burning out?

Creating a Fundraising System Driven by Value and a Clear Impact Offer

A value-driven offer and a clear impact offer are two types of offers. While a value-driven offer gives a donor/funder a valuable product or service for a fixed price, a clear impact offer, on the other hand, provides a donor/funder a clear transformation for a fixed price.

For example, an organization empowering individuals to overcome addiction that leads to suicide could create a smoking cessation course or an addiction recovery course. This could be sold for $20 to $50 to people experiencing addiction. Not only does this further the mission, but it also brings in consistent income for the organization when promoted across platforms where their target audience congregates.

Here are examples to spark your thinking:

• Educational Resources: Turn your knowledge into guides, toolkits, or workshops.
  Example: A literacy nonprofit creates a $15 guide called “10 Fun Ways to Boost Your Child’s Reading Skills.” Parents gain actionable tools, and each guide supports books for underserved schools.
• Programs & Experiences: Offer workshops, coaching sessions, or training aligned with your mission. Example: A mental health nonprofit hosts a $99 virtual stress-management session for professionals, with every session funding therapy for low-income clients.
• Community-Crafted Items: Leverage your beneficiaries’ skills to create meaningful items. Example: A women’s empowerment nonprofit sells $25 handcrafted bracelets made by program participants, with proceeds supporting job training.

Key points for your Value Offer:

• It solves a problem or fulfills a desire for your supporter—it’s helpful, educational, or uplifting.
• It’s easy to create with what you already have—no need to start from scratch.
• It ties directly to your mission—so supporters feel their investment fuels real impact.

An example of an impact offer for such an organization could be: For every $100 a donor or funder gives, one suicidal addict gets therapy and one-on-one support to overcome suicide and addiction.

The formula is simple: $X = Y Transformation. For every dollar spent, donors see a specific outcome tied to your mission.

Here’s what makes an impact offer captivating to grantors, donors, and sponsors:

• Clear Price: No vague “give what you can.” Be specific: “$50.”
• Tangible Outcome: Not “helps our mission,” but “feeds 10 families.”
• Emotional Appeal: Connects to their heart (e.g., “Be a hero for kids in need”).

The Irresistible Double-Impact Fundraising Offer

When you create both a value and an impact offer for your organization, your nonprofit has a product/service that achieves your mission for those you serve, while also having an impact product that helps donors and funders achieve the transformation they seek.

While both a value-driven product/service and an impact offer can be offered individually, when combined, they become an Irresistible Double-Impact Fundraising Offer that donors and funders can’t say no to.

This is where the magic happens.

Combining your Value Offer and Impact Offer into a Double-Impact Fundraising Offer™ creates a single pitch that delivers value to the buyer and impact to your mission. It’s like a buy-one-give-one model, but tailored to your nonprofit.

For example, a nonprofit could say: “If you donate $1 million to our organization, you are not just empowering 10,000 underserved kids this school year with a backpack containing all the resources and support they need to succeed, you are also empowering 100,000 parents with a step-by-step resource to guide their children academically.”

See how the Double-Impact Offer multiplies the value of the same donation an organization would normally ask for?

Some Double-Impact Offers even work so well that while the impact offer targets beneficiaries, the value offer targets the donor/funder. For example: “When you donate $10,000, you not only empower 100 kids with backpacks to ensure a successful school year, you also empower 1,000 parents within your company with our STEM guide that boosts children’s career choices.”

This is exactly what donors and funders like. They want to see multiplication of impact. They want to know they are getting something back in return.

On the other end, you have a product running that consistently generates income for your nonprofit, ensuring financial sustainability without relying on donations.

Why This Transforms Your Fundraising

When you implement a Double-Impact Fundraising Offer™, everything changes:

• Attracts the Right Supporters: People who engage want exactly what you’re offering.
• Creates Excitement: Giving becomes meaningful and rewarding.
• Builds Sustainable Partnerships: You’re offering a win-win, not asking with your hands out.
• Scales Revenue: Program-aligned funding grows consistently, paving the way for six- and seven-figure fundraising.

If you want to transform your fundraising, this is what you need. If you are struggling to raise money, this is what you need. If you are already raising money and want to scale exponentially, this is what you need. You don’t have to beg to raise money. You can raise money from a place of authority and confidence.

Every nonprofit can create a product or service to offer that furthers its mission. Every nonprofit can build an impact offer donors and funders want. And you can put both together to create an irresistible Double-Impact Fundraising Offer™ that donors and funders can’t say no to.

You only have to think creatively, identify, build your products and offers, and the entire fundraising system that powers consistent cash flow for your nonprofit.

This is one of the ways we support nonprofits.

Here’s what we do, step by step:

• Identify Your Value Offer – Pinpoint a resource, training, or product/service already hidden inside your mission that supporters will invest in.
• Design Your Impact Offer – Define a clear, irresistible transformation tied to specific dollar amounts.
• Fuse Them Together – Combine both into your Double-Impact Offer™, creating an irresistible package for donors and funders.
• Map Your Funding Audience – Identify the exact donors, funders, and partners who align with your offers and mission.
• Build Your Fundraising Roadmap – Create a step-by-step process to launch, promote, and scale your offers and raise money.
• Train & Support Your Team – Equip your board, staff, or volunteers to confidently run the system.
• Guide You Through Launch – Work side by side to launch your campaign and secure consistent revenue.

How to Get Started

DIY Execution Guide – $97 

Get the Double-Impact Fundraising Execution Guide and launch your own system. Inside, you’ll discover how to:

• Create your Value Product/Service that generates consistent income.
• Build your Impact Offer that donors and funders can’t resist.
• Fuse both into your Irresistible Double-Impact Fundraising Offer™.
• Map out your fundraising and sales process step by step.
• Build and equip your fundraising & sales team with tools and clarity.
• Launch your fundraising and sales campaigns to generate consistent cash flow.

Includes:
✔️ Step-by-step blueprints & templates
✔️ Ready-to-use tools and scripts
✔️ Launch roadmap to raise consistent money in 30 days
✔️ 30-day refund guarantee

Price increases to $497 soon, lock it in now.